Clothes to return to yourself　自分に戻る服

Recently, I received a lovely lovely message from one of my patients.

And it made me realize something about the clothes I want to create.

My clothes are not just something to wear.

They can become something special in someone's life.

And that makes me really happy!

I didn't create this brand by deciding on a concept first and building everything around it.

My brand name itself might be proof of that.

 

Let's see the brand name again "BLABLAHOSPITAL" .....Weird!!

 

I was never thinking about things like:

 

Who is my target customer?

What is the best strategy?

 

I simply created what naturally came from my imagination.

 

Maybe my clothes are a form of self-expression.

But they are not only made to tell people,
"THIS IS WHO I AM!" 

They are not made just to be different.

They are not made just to stand out.
(Definitely not!)

They are not about following trends,

maybe not about forcing yourself to create an identity,
or searching for a style.

I believe everyone already has something inside themselves.

Something that was there from the beginning.

But sometimes we forget it.

Sometimes we hide it by adapting to this world we live in.

 

I want to create clothes that allow people to reconnect with themselves.


You already know what you love.

That feeling you once had. That one! yes That one!

The feeling of liking something without needing a reason.

When someone tells me,

“I fell in love with this dress,”


“I just love it. (I can't explain why)”

It means so much to me. 

 

Do you still have that feeling?

YES I do!!!

I want to create clothes that bring you back to something that already exists inside you.